Daisheng (M) Sdn Bhd

was established in year 1982. Incorporated with Tai Sing (Singapore) partners to start a quest of being Malaysia's leader in General Toys retailing. Apart from this, Daisheng CO. has grown into a well established and renowned Toy Importer and Exporter in Malaysia.

DAISHENG COMPANY grew from a rented premise to purchase their own premises, 2 lots of 3 stories shop lot situated at the heart of the city, Kuala Lumpur named PETALING STREET- Kuala Lumpur Chinatown to supply general toys to other general toys wholesalers and also other major Hyper market retailers such as, Tesco, Giant and Carrefour. Besides, we also supply other chain supermarket stores like Jaya Jusco, Parkson Group, The Store, Billion Group, 7/11 (500 outlets) and Mydin.

Our mission is to provide good service to our valued customers and the development of company, therefore, with a strong team of well trained employees to achieve DAISHENG’S MISSION STATEMENT :


  • To be the most innovative and preferred toys distributor and supplier in this region.
  • A market leader in the chains of toy stores throughout South East Asia.


  • To satisfy customers with innovative, reliable and quality products and services.
  • To provide our investors and suppliers with an attractive returns through sustained and high sales growth.
  • To be a company that the employees and investors are proud of.
  • To carry out the social responsibility in the society.
  • To provide efficient after sale services.

In the year 2001, the first Toycity chain outlet at Mid Valley has been established under our company name of Daisheng (M) Sdn Bhd. Besides general toys, our outlets also sell a variety of other toys. These include die-cast collection, infant toys, educational, games, sport & outdoor, swimming & water, ride on car & bikes and radio control series such as, gas car (HPI), boat, helicopter and etc. to meet customers' needs.

Toycity as the largest die-cast model collection stores in Malaysia, which include cars, MOTOGP, superbike, F1 racing cars, planes, helicopters and etc. Furthermore, we even sell national car model like Myvi, Kelisa and Waja police car. In order to bring us even closer to our customers, we also offer a wide range of Combi brand baby's products to our customers.

With variety of product categories, customers can always find out something new and exciting products for their lovely children.